Art Direction, Creative & Marketing Director, Lead Designer
Adobe Creative Suite – Illustrator, Indesign, Photoshop, etc
Figma, Adobe XD
Project Management Systems – Wrike, Asana
WordPress / Elementor, Wix, Squarespace
I began my marketing career as a folksinger. I played all over town with my band, learning along the way about DIY web and graphic design, email marketing, social promotion, and the value of great third-party vendors. To support my creative endeavors, I took a “day job,” as employee #1 of Atlanta real estate developers Michael Phillips and Kathleen Walker. Their global perspective and passion for community-centered placemaking radically shaped my views about marketing. As marketing director for Michael and Katie’s boutique real estate development firm, I learned the tools of the trade — Illustrator, InDesign, Photoshop, various project management platforms, Figma/XD — and was very hands on with creative deliverables.
Later, I branched out on my own, forming g2 creative services and working as a marketing director on the agency side, managing other creatives and gaining experience taking marketing projects from discovery to concept launch for a wide variety of clients.
Most recently, I work full time for a large real estate investment firm while my business partner, Beth Lord directs retail, FF&E and small business consulting and design agency services through g2 creative. In my current role, I craft complex marketing strategies, manage large marketing budgets, and oversee creative teams for some of Atlanta’s most iconic mixed-use destinations. As a creative myself, I bring a designer’s perspective to my work, which includes art direction, fully integrated marketing strategies, budgeting, placemaking, and UX / UI-optimized digital solutions, as well as advertising, social media, and PR strategy.
Experience has taught me that big ideas are magic — but so are the smallest details. The best marketing never feels like “marketing.” Often, the best designs privilege user experience. ROI is just one of many ways to calculate value. Most of all, I’ve learned that becoming an expert is as much about leaning into your instincts as it is about following a marketing playbook.